
Konfab
I was the co-founder of a mobile app called konfab that created a new revenue stream for influencers by fully maximizing their downtime. I created the product vision and oversaw ever step of the product development—developing the core functionality, providing art direction, UX/UI, testing, and working closely with the dev team. I met with influencers, agencies, publishers, conferences and events to develop a launch strategy and led the initial marketing push.


I shifted messaging to focus on the idea of freedom from agents. The result was a 500% increase in user-base in 3 weeks. People really don't like their agents :-)

I hit the road to pitch to investor groups and form partnerships.



What started as a Lean Canvas called Guruvee, ended up being an app called konfab that was ultimately acquired by an excited group of investors
