Education conferences are very important to education marketers and were a key component of our client outreach. As an internal marketing effort, I had the idea to create a mobile app that allowed marketers to find out about upcoming conferences and plan their attendance for the year.
Working with our team of designers and developers, we created Schedulr, which quickly became the go-to reference for education marketers to plan their activities around conferences. It cemented our thought leadership in the conference space, raised our visibility in the market, and directly led to work coming in the door.